To change the world so that women and girls feel confident about their bodies.
To empower women and girls with the perspective, skills and support to develop and nurture a positive body image for themselves and others.
The far reaching impact of negative body image is well documented - and its only getting worse as peer pressure, traditional and social media influence has an increasing effect on the next generation of girls. Negative body image not only causes considerable distress but it can also contribute to the development of low self-esteem, depression, unhealthy weight loss and clinical eating disorders.
Research shows that the foundations for building a positive body image are laid in early childhood. That's why it made perfect sense for us to take the body image conversation back to the start - and focus our efforts on young girls aged two to six years old. To do this we will not only develop initiatives that speak to young girls but we'll also speak to the parents of these young girls - educating and equipping them with the language, tools and confidence to build resilience in their daughters.
If you'd like more information please feel free to contact us at
|Liptember is a campaign raising funds and awareness for women's mental health during the month of September. Liptember have partnered with Pretty Foundation to fund its major projects and support young girls in building a positive body image. Thank you Liptember!|