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WhAT WE DO

OUR VISION

To change the world so that women and girls feel confident about their bodies.

OUR MISSION

To empower women and girls with the perspective, skills and support to develop and nurture a positive body image for themselves and others.

OUR FOCUS

Research shows that the foundations for building a positive body image are laid in early childhood, so that's where our focus will be.

RECENT CAMPAIGN

Words are powerful, particularly when we speak them over ourselves and others. So speaking out loud, positive things about ourselves and others can help change the way we feel about our bodies and help develop confidence. Pretty Powerful is a series of different challenges created to help girls develop confidence through the power of positive words.

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