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WhAT WE DO

OUR VISION

To change the world so that women and girls feel confident about their bodies.

OUR MISSION

To empower women and girls with the perspective, skills and support to develop and nurture a positive body image for themselves and others.

OUR FOCUS

Research shows that the foundations for building a positive body image are laid in early childhood, so that's where our focus will be.

RECENT CAMPAIGN

We’ve just launched the first book in our Charlie’s Tales series. We hope to develop Charlie as a peer role model to set an example for our girls: one who embodies the characteristics of a healthy body image, and seeks to live her life to its full potential. We also hope to build resilience in our girls by instilling positive body image messages through each of Charlie’s adventures.

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